Principled Entrepreneurial Decisions

This course will challenge the next generation of leaders and entrepreneurs to think critically about how their personal values and principles inform the difficult decisions they will have to make as they grow their business. The course will first equip participants with frameworks to crystalize their own values and principles. Participants will learn to apply their own core values. A selection of readings and case studies will provide participants with tangible examples of the challenges other entrepreneurs have faced. Each class will be highly immersive, featuring conversations with entrepreneurial guest speakers and break-out sessions. Through conversations with case protagonists and each other, participants will leave the class more prepared to navigate the ethical dilemmas that they may encounter during their professional lives.

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Target Groups: Students, Founders

Area of Focus: Leadership & Enablement

Next Date: April 18, 2023 - June 13, 2023

Times offered per year : Every Winter and Summer Semester

Language: English

Duration: Participation in the workshop days are mandatory. You need to attend all case sessions and prepare the cases (questions in advance).

ECTS : 6

Language: English

Scope: 40h in class / + case preparation

Learning Goals: 1_Introduce a framework to help you personally and your company brave difficult situations 2_Enable you to begin to craft your own framework – personal and company 3_Discuss case examples and conduct exercises to help you on your entrepreneurial journey


  • Difficult strategic decisions entrepreneurs face when building Startups and running companies
  • How instilling values and principles improves decisions making
  • The lens through which investors evaluate entrepreneurial companies
  • The principles Angels and VC base their decisions
  • Live cases with founders from Flix, ProGlove, FERNRIDE, Luminovo, ReActive Robotics, 10x Founders,, inveox, SevDesk, and Konux

Workshop dates 2023

Onsite & in person in Garching (UnternehmerTUM, Lichtenbergstr. 6, room ANTON): 

  • April 18 & 19, 10am - 4pm
  • May 2 & 3, 10am - 4pm
  • May 16 & 17, 10am - 4pm
  • Final presentations 13. June (time tbd)

All workshop dates are mandatory (for ECTS). You need to attend all case sessions and prepare the cases (questions in advance). See FAQ below.

"Dominik and I participated in the Principled Entrepreneurship seminar 3 years ago. We explored the huge potential of incorporating values and principles into our company early on. As our company has grown, principles have become the foundation for our teams behavior and decision making."

Maria Sievert, founder and Managing Partner at INVEOX


This course is open for aspiring entrepreneurs. Founding teams are welcome. Each of your team members needs to apply separately. Students who are interested in Venture Capital and decision-making of founders and investors are also welcome. Please indicate in the application. 

Application is open until April 11, 2023

Waiting List!


  • Grades (for ECTS) are calculated based on the weighted scores for the following deliverables:

    1. active participation in class (25%),
    2. answering the questions to the case assignments (25%)
    3. final presentation (25%) and
    4. written reflection paper (25%).

    If you fail in one part you may repeat only the part in which you have failed in the running semester, not in the next semester.


  • Course Flyer Summer '23

Contact Us

Oliver Bucken

Oliver Bücken

Steering and Training