At the Marketing Entrepreneurship Lab students get the opportunity to improve their marketing knowledge and apply it to a real world challenge. Support a Start-up of your choice with a course-related project in the areas of strategic marketing, market research, product launch, etc (also possible as a team). The following topics are covered among others in the course:
• How do you create a marketing plan and decide on a strategy?
• How do you measure marketing effectiveness?
• The basics of Public Relations, Storytelling, and Social Media Marketing
• How to plan a Start-up market entry?
• How to balance budget and goals?
• The correlation of startup business models and marketing
Target Groups: Students
Area of Focus: Business Design
Next Date: April 21, 2022 - July 13, 2022
Duration: Online Kick-off April 21 (10-11:30am) // online single sessions May 3, 4 or 5 to present startup, challenge & goal of your project // offline course 3 days May 16-18 (10am - 4pm) // online clinic June 22 (1-6pm) // exam July 11-13
Scope: 180h, students (possible in teams) search for a startup, decide and work on a marketing challenge
Learning Goals: Have better understanding of marketing challenges and tools. Enable students to apply their theoretical knowledge about marketing and gain new capabilities in a professional and more practical direction by relating to real life startup marketing challenges. Equip student with practical skills beyond the traditional marketing curriculum and thus close bridge students with startup founders to better equip them for working in a startup.
Application Requirements: You have to apply. The seminar is restricted to Master students. The number of participants is limited.
Is there an exam?
Yes, the exam is a result presentation and a reflection paper.